Areas of Expertise

Technical & Digital Project Management

I manage digital and technology initiatives from initial requirements and scoping through planning, execution, quality assurance, and launch.

My work includes defining deliverables, coordinating multidisciplinary teams, managing dependencies, maintaining stakeholder alignment, and ensuring that technical decisions support the wider business objective.

Marketing Project Management

I coordinate integrated marketing and communication programmes involving multiple internal teams, agencies, specialists, and external partners.

This can include campaign planning, content development, PR, media, social platforms, partnerships, creative production, digital activation, and performance reporting.

My role is to ensure that the different parts of the programme work together, responsibilities are clearly defined, and delivery remains aligned with the original strategy.

SEO & Search Visibility

I support the assessment and improvement of how organisations, brands, and individuals are discovered through search.

My experience includes coordinating:

• Technical and on-page SEO audits
• Branded keyword and search-result analysis
• Website content and metadata reviews
• Search visibility and competitor benchmarking
• Backlink and authority assessments
• Social search and platform visibility
• Search questions and autocomplete analysis
• SEO implementation roadmaps
• Website performance and discoverability improvements

I focus on converting audit findings into practical, prioritised actions that technical, content, and communication teams can implement.

Online Reputation Management

I support organisations and individuals in understanding how they are represented and perceived across the digital landscape.

This includes analysing branded search results, sentiment, media visibility, owned content, social platforms, third-party sources, and prominent reputation assets.

Rather than treating online reputation as a standalone communication activity, I approach it as a coordinated programme involving search, content, communications, digital platforms, authority building, and ongoing monitoring.

AI & Generative Search Visibility

Search behaviour is expanding beyond traditional search engines into AI-powered platforms and generated answers.

I support the assessment of how brands and individuals appear across these emerging environments, including the consistency, credibility, and discoverability of the information available about them online.

This includes connecting traditional SEO, authoritative content, digital PR, structured information, and reputation signals into a wider search and AI-visibility roadmap.